Gillette - Shave Right, Swipe Right

Gillette was looking for a way to get college aged guys to shave more often. Our solution was to show these young, impressionable gentlemen that 9 out of 10 women their age actually prefer a well-groomed man to scruffy stubble. How? By partnering with the popular dating app Tinder to do a social experiment. In this swipe-or-die world, your face is all you have. So, we took some brave souls and filled their Tinder profiles with scruffy, unshaven pics...In the name of science. After a week, we cleaned them up and posted new, well-groomed shots. The guys in our test saw a 19% average increase in right swipes, after shaving.