We created the No 1 Way brand positioning for Footaction as a way to highlight their commitment to creativity and originality in streetwear.
So, we created a launchpad for young creatives' careers.
The campaign kicked off with a design competition in partnership with Pensole–one of the world's premiere sneaker and apparel design programs.
Students from Historically Black Colleges and Universities were given the opportunity to have their designs manufactured, sold at Footaction stores and online, and featured in a show at New York Fashion Week
So, we created a launchpad for young creatives' careers.
The campaign kicked off with a design competition in partnership with Pensole–one of the world's premiere sneaker and apparel design programs.
Students from Historically Black Colleges and Universities were given the opportunity to have their designs manufactured, sold at Footaction stores and online, and featured in a show at New York Fashion Week
Online Content:
Visual System & Examples
We created a full visual identity for the campaign, starting with
our logo lockup which was designed to be a kinetic, ever-changing mark.
We created a full visual identity for the campaign, starting with
our logo lockup which was designed to be a kinetic, ever-changing mark.
