Axe, a brand known for getting guys noticed in the real world, wanted to see if they could help them get noticed in the music world too.
So, we created AXE THE LABEL – a platform that turned SoundCloud from a music streaming service, into a tool for collaboration.
With a little help from SoudCloud royalty Lil Yachty and Zaytoven, we were able to get guys out of the comments section, and into the spotlight.
So, we created AXE THE LABEL – a platform that turned SoundCloud from a music streaming service, into a tool for collaboration.
With a little help from SoudCloud royalty Lil Yachty and Zaytoven, we were able to get guys out of the comments section, and into the spotlight.
Results:
The MOST comments and listens to a branded track on SoundCloud EVER (within 24 hours)
• 90MM+ Impressions • 44K+ Comments on Soundcloud • 1.8 MM Streams on Soundcloud
• Got to #14 on Soundcloud's New & Hot Chart • Added to SoundCloud's "Fresh Pressed" Playlist
The MOST comments and listens to a branded track on SoundCloud EVER (within 24 hours)
• 90MM+ Impressions • 44K+ Comments on Soundcloud • 1.8 MM Streams on Soundcloud
• Got to #14 on Soundcloud's New & Hot Chart • Added to SoundCloud's "Fresh Pressed" Playlist
